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What Are Cross Cultural Marketing: Objectives And Policies? |
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Answer» Cross-cultural marketing is defined as “the effort to DETERMINE to what EXTENT the consumers of two or more nations are SIMILAR or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they WISH to target, so as to DESIGN effective marketing strategies for each of the specific national markets involved.” Cross-cultural marketing is defined as “the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective marketing strategies for each of the specific national markets involved.” |
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