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Define personalization desktop in 5 marks |
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Answer»
Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions FASTER and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. Personalisation is a key part of customer EXPERIENCE, with INTELLIGENT use of data allowing marketers to create relevant and unique experiences that hold attention for longer (and generate loyalty in the long-run). Personalization is a powerful way to communicate empathically with your customers and tailor your business to their particular needs. A personalization strategy allows you to IDENTIFY segments of visitors with distinct preferences or needs, then create targeted experiences for them Make Sure You Have the Right Technology in Place. ... Gather as Much Customer Data as Possible. ... SPREAD the 'Personalization Love' Across Channels. ... Impact Every Stage of the Digital Customer Journey. ... Continuously Update and Refine Personalization Processes. |
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