1.

Distinguish between convenience product and shopping product.

Answer»

Difference between Convenience and Shopping Product.

BasisConvenience productShopping product
Shopping
efforts
No or very little efforts are made in purchasing such productsConsiderable time is devoted in purchasing such products
Costthese products have low per-unit costUnit price of such products is high
Retail
outlets
Number of retailers is largeNumber of retailers is less
Customer baseThere is regular and continuous demand from the same set of customersThey cater to a large customer base


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