1.

Distinguish between the product concept and production concept of marketing.

Answer»

Difference between Product and Production Concepts are as given below.

BasisProduct conceptProduction concept
Main focusThe focus of the product concept is on quality of the productThe focus here is a quantity of the product
MeansIt is achieved through continuous improvement in the qualityIt is achieved through increased production leading to lower costs
ObjectiveProfit maximization through quality improvementProfit maximization through increased production


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