s a country of villages , about 50% of the villages have very poor socio-economic conditions.  Need for proper basic infrastructure.  Financial assistance to the poor by providing PRODUCTIVE resources through CREDIT and subsidy.  Livelihoods rely on businesses this called for Rural Marketing. 3.  Most of the population of rural areas is poor and needs financial assistance in the form of credit.  Borrow money to buy fertilizers ,seeds ,other implements.  Family expenses of marriage, death, religious ceremonies.  Money lenders and traders exploit the poor farmers.  Lend money on High Rate of Interest.  Do not maintain proper accounts and Harass the poor farmers.  Borrowers find themselves in a Debt Trap. 4. Sources of Credit Informal Sources : Non Govt. sources such as family,friends,moneylenders,trad ers etc. FORMAL Sources : Govt. owned institutions such as commercial banks, regional rural banks etc 5. Reforms:- National Bank for Agriculture and Rural Development. Regional Rural Banks. Commercial Banks. Cooperative Banks. Micro Finance Institutions. Self Help Groups. Green Revolution. Introduction of Subsidy. 6. National Bank for Agriculture and Rural Development  Established on 12 July 1982 by a special act by the parliament.  It is an apex body to COORDINATE Rural Financing System.  Its main focus was to UPLIFT rural India by increasing the credit flow.  It regulates the cooperative banks and the RRB’s.