Because Twitter allows for realtime CONVERSATION, it is used on a daily basis to respond to queries from PEOPLE asking for recommendations. We also periodically run contests on Twitter, Foodie Friday being one that has taken off and seen a great response. The Yummy Yatra happened recently and was covered live almost entirely on Twitter. Twitter is less about updates, more about conversation/engagement.

FACEBOOK is a little STATIC in comparison, and is more a platform for updates from ZOMATO. For example, our new TV commercial, posts fresh off our official blog, or photo albums from events conducted by us.

Because Twitter allows for realtime conversation, it is used on a daily basis to respond to queries from people asking for recommendations. We also periodically run contests on Twitter, Foodie Friday being one that has taken off and seen a great response. The Yummy Yatra happened recently and was covered live almost entirely on Twitter. Twitter is less about updates, more about conversation/engagement.

Facebook is a little static in comparison, and is more a platform for updates from Zomato. For example, our new TV commercial, posts fresh off our official blog, or photo albums from events conducted by us.