Some of the limitations of advertising are: 

• Less effective: It .is less effective medium of promotion as there is no face to face interaction between the seller and customer.
• Lack of feedback: It is difficult to ascertain the effectiveness of advertising, as there is no immediate feedback from the customers to the producer or seller. 
• Rigid: Advertisement copy once prepared cannot be changed easily to suit each individual. It gives only a general appeal. 
• Confusion among customers: Too many advertisements on a similar type of product, making similar claims may result in confusion among customers in choosing the right product. 
• Additional cost: Advertising expenses are included in the total cost of the product which increases the cost of the product that is recovered from the customers. 
• Misleading: Customers are cheated by misleading advertisements. Claims made in advertisements seem to be untrue when the product is purchased and put to use practically.