1.

How do I improve my Google quality score?

Answer»

There are numerous factors which combine together to affect the quality score of your Landing PAGE. Some of the major factors are mentioned below:

  • The relevance of KEYWORDS to your ad group
  • Click-Through Rate (CTR), optimum should be between 1-5%
  • The quality of your landing page like RESPONSIVE, page load time and other On-Page SEO factors
  • The relevance of the text in your ad
  • User experience, how the flow is maintained between sections of a page
  • Your historical PERFORMANCE in AdWords


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