In today’s world, through social media, news spread in a flash. Moreover, if it is bad news, it acquires a speed that is virtually impossible to stop. Hence, all corporates are more susceptible to a tarnished image today than in any other day and age. The loss of goodwill may lead to decreased revenue, loss of clients or suppliers and fall in market share. Over the years, therefore, most of the companies have set up a separate department to manage the public opinions about them. The department works in close coordination with the various interest groups like consumers, government, suppliers etc. and strives to handle effectively if any controversies arise. In the context of above case:I) Identify the element of promotion mix being referred to in the above lines. a) Advertisingb) Publicity c) Personal selling d) Public relations 2) Which department is formed for this promotional tool? a) Marketing department b) Finance department c) Human resource department d) Public relations department.