1.

List the characteristics of convenience products.

Answer»

Following are the characteristics of convenience products:

  • These goods are purchased at convenient locations with least effort and time. 
  • They have regular and continuous demand.
  • They are purchased in small quantities and per-unit price is low. 
  • They are mostly branded and have standardised price. 
  • The competition is high as the supply is greater than the demand. 
  • Sales promotion schemes play an important role in the marketing of such products.


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