1.

Product Or Particular Brand, Consumer Types Can Be Divided Into Four Categories,what Are Those?

Answer»

ACCORDING to the consumer involvement in either PRODUCT or particular brand, consumer types can be divided into four categories as described below.

  1. Brand Loyals
  2. Information SEEKERS
  3. Routine Brand BUYERS
  4. Brand SWITCHING

According to the consumer involvement in either product or particular brand, consumer types can be divided into four categories as described below.



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