Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well-versed in the various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internt to gather customers’ views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of ‘Malabari Organic Rice’ and classified it into three different varieties, namely — Popular, Classic and Supreme, based on the quality. She felt that these names wouldhelp her in product differentiation.I) Radhika has given a special name to her product, what does this name refer to? a) Brand name b) Brand Mark c) Generic name d) Trade mark 2) Radhika has classified her product into different varieties, which function of marketing has been performed by Radhika in this step? a) Gathering and analysing marketing information b) Standardisation and Grading c) Product designing and development d) None of these 3) Radhika’s father suggested her to use internet for acquiring information about people’s taste and preferences. Why is it necessary to know about taste and preferences of customers in marketing a) It is essence of marketing b) Customers are required for profit making. c) Customer is called king of market d) Customer satisfaction is main objective of marketing