The aim of integrating social features into our website was to create a larger food community and add a social aspect to the recommendation engine. Once a user logs into Zomato using their Facebook or Google account, it automatically pulls up a LIST of their friends already registered on Zomato. They can follow their friends and get notifications about their activities – reviews, ratings, favorites and recommendations. Adding a leaderboard for top reviewers in each of our LOCATIONS also encourages friendly competition between users – there’s only 25 spots on the leaderboard after all.

Our users have taken to it very well and we’ve seen significant increases in activity on the website since the launch of our social features. The REVIEW count per day has gone up by 75% while the number of ratings per day has increased a full 100%. If we needed any more proof that ONE always wants to know what the other is up to online, we’ve seen an average of 500 users following at least one other user, every day.

The aim of integrating social features into our website was to create a larger food community and add a social aspect to the recommendation engine. Once a user logs into Zomato using their Facebook or Google account, it automatically pulls up a list of their friends already registered on Zomato. They can follow their friends and get notifications about their activities – reviews, ratings, favorites and recommendations. Adding a leaderboard for top reviewers in each of our locations also encourages friendly competition between users – there’s only 25 spots on the leaderboard after all.

Our users have taken to it very well and we’ve seen significant increases in activity on the website since the launch of our social features. The review count per day has gone up by 75% while the number of ratings per day has increased a full 100%. If we needed any more proof that one always wants to know what the other is up to online, we’ve seen an average of 500 users following at least one other user, every day.