Refers to a group of related products that share common characterist – InterviewSolution

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1.	Refers to a group of related products that share common characteristics, andchannels of distribution.?
Answer» Characteristics and RolePlace Utility – As they HELP in moving the goods from one place to another;Time Utility – As they bring goods to the consumers when needed;Convenience Value – As they bring goods to the consumers in convenient shape, unit, SIZE, STYLE and package;While a DISTRIBUTION channel may seem endless at times, there are three main types of channels, all of which include the combination of a producer, WHOLESALER, retailer, and end consumer. The first channel is the longest because it includes all four: producer, wholesaler, retailer, and consumer.

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