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Solve : Any effective solution to thwart the 'Malvertising'??

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Hello There!

Global Malware trend do suggest that 'Malvertising'-(Malicious adverts hosted on a legitimate site), is on rise. Back-to-back incidents have taken place in the UK with first being the London Stock exchange website found hosting a booby-trapped adverts, then Music streaming service- SPOTIFY & now an another Govt. aided website inadvertently hosting a link that re-directed the users to a FAKE Antivirus website, promising fix against the Bogus issues!

The very first instance also suggested that a visitor to the LSE website didn't  EVEN need a click on the affected advert, but mere its loading prompted the users to apply fixes against the bogus issues found on their machines!?

Are the current Anti-malware solutions capable of averting such attacks? I can only think of using Firefox bolstered with EXTENSIONS like Ad-Block Plus & NoScript, as a only SOLUTION to prevent such a vicious breach?

Any Inputs....?

Make sure to check out the following REFERENCES:::

http://www.bbc.co.uk/news/technology-12597819

http://www.bbc.co.uk/news/technology-12891182

http://www.bbc.co.uk/news/technology-12904585



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