Yes, this is a new ARM 64 bit chip for emerging Smart Phone Markets.
Here is the source:
http://www.pcworld.com/article/3003524/components-processors/arm-has-a-new-64-bit-chip-for-the-next-billion-smartphones.html
James Niccolai, IDG News Service Nov 10, 2015 .

In short, they want to make better chips for the whole world. But most people here already have a smart phone. I have two and am in the bottom income bracket here in California! So who is going to buy a new phone?
The PCWorld story in the above link says they plan to sell a billion new hones in growing markets.
Quote

ARM says 2 billion smartphones have been shipped to date with its entry-level Cortex-A5 and A7 chips. "We're now enabling 64-bit features for the next billion smartphone users," said Ian Smythe, ARM director of CPU marketing.

There's some debate about the value of 64-bit chips in smartphones today, but ARM says the new chip provides significant gains even running 32-bit software. Compared to its Cortex-A7, it says the A35 gives an average 20 percent better performance depending on the application.
It's also highly energy efficient, a hallmark of the ARM architecture that has allowed it to be so successful in mobile devices. Operating at 1GHz, the A35 consumes just 90 milliwatts PER core when manufactured on a 28 nanometer process, the most COMMON in USE today for smartphone chips.