Solve : New Web address endings could be start of turf wars?

1.	Solve : New Web address endings could be start of turf wars?
Answer» OHH man I really hope this doesn't happen, already spending a TON of MONEY on domains. A sea change may be coming to cyberspace with Web addresses ending in anything from .a to .z. That has businesses increasingly worried they will have to spend millions to GUARD their brand names. The familiar .com, .net, .org and 18 other suffixes — officially "generic top-level domains" — could be joined by a seemingly endless stream of new ones next year under a landmark change approved last summer by the Internet Corp. for Assigned Names and Numbers, the entity that oversees the Web's address system. LinkOne the one hand, we're hosed: Quote "Whatever is open to the imagination can be applied for," says Paul Levins, ICANN's vice president of corporate affairs. "It could translate into one of the largest marketing and branding opportunities in history." On the other hand... Quote A new extension likely would need a marketing push. Generic top-level domains, such as .travel, approved in 2005 and .biz, approved in 2001, have been slow to catch on, says Ron Jackson, editor of Domain Name Journal. ".Com was the only choice in the early years of the Internet, so that has been branded in the public's consciousness," he says. "If you're a small businessman and you buy a new extension you've got an uphill fight. ... It's going to be like being invisible on the Web." I hope it doesn't happen, either.

Answer» OHH man I really hope this doesn't happen, already spending a TON of MONEY on domains.

A sea change may be coming to cyberspace with Web addresses ending in anything from .a to .z. That has businesses increasingly worried they will have to spend millions to GUARD their brand names.

The familiar .com, .net, .org and 18 other suffixes — officially "generic top-level domains" — could be joined by a seemingly endless stream of new ones next year under a landmark change approved last summer by the Internet Corp. for Assigned Names and Numbers, the entity that oversees the Web's address system.

LinkOne the one hand, we're hosed:

Quote

"Whatever is open to the imagination can be applied for," says Paul Levins, ICANN's vice president of corporate affairs. "It could translate into one of the largest marketing and branding opportunities in history."

On the other hand...

Quote

A new extension likely would need a marketing push. Generic top-level domains, such as .travel, approved in 2005 and .biz, approved in 2001, have been slow to catch on, says Ron Jackson, editor of Domain Name Journal.

".Com was the only choice in the early years of the Internet, so that has been branded in the public's consciousness," he says. "If you're a small businessman and you buy a new extension you've got an uphill fight. ... It's going to be like being invisible on the Web."

I hope it doesn't happen, either.

Solve : New Web address endings could be start of turf wars?

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