The Assassin's Creed IV: BLACK Flag "Time Saver" packs aren't expensive—$1 for the Collectibles Pack and $2 for the Resources Pack—but it's the principle of the thing that's so outrageous, at least among those who remember that cheat codes used to be free. Yet according to Ubisoft Vice President of Digital Publishing Chris Early, there was no outrage. "There was no resistance," he told GamesIndustry. "Maybe there were 12 guys somewhere who said something, but WHATEVER. As a WHOLE, there wasn't a problem."

Early sees that lack of resistance as a sign that the industry is figuring out how to best HANDLE post-release monetization of games. He said that DLC and season passes are "pretty much accepted" these days, because publishers have been able to make players feel like they enhance the game rather than leave them at a disadvantage if they don't pay for it. He also touched on what many people see as a potential problem with microtransaction-based games, even though in his eyes it's a positive development

Full story: http://www.pcgamer.com/uk/2014/07/04/ubisoft-vp-says-gamers-are-growing-more-comfortable-with-dlc-and-digital/