Marketing :

Marketing may be defined as all activities that are facilitating the movement of goods and services from producer to the ultimate consumer

Marketing Management :

It refers to planning, organising, directing and controlling of the activities. Role / Objectives of Marketing 

(1) Role in a Firm :

Modern marketing emphasises that customer satisfaction is the key to the survival and growth of an organization. A satisfied customer is the most valuable asset of any firm. So product must be designed according to the needs and wants of the consumers, ensure fair distribution and determine an appropriate pricing strategy.

(2) Role in the Economy :

Marketing plays a significant role in the economic development of a nation. Marketing helps to increase the standard of living of the people by providing quality goods at reasonable prices. Marketing accelerates the economic activity leading to higher incomes, more consumption and increased savings and investment.