It’s LESS about the type of company you are and more about whether ABM makes sense for your business — and is SOMETHING that you can ACTUALLY do. If you’d benefit from aligning your sales and marketing against a list of specific companies rather than a profile of companies, then it COULD be an effective tactic for you.

For example: if your products / solutions are “considered purchase” (complex, longer CYCLE, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM.

It’s less about the type of company you are and more about whether ABM makes sense for your business — and is something that you can actually do. If you’d benefit from aligning your sales and marketing against a list of specific companies rather than a profile of companies, then it could be an effective tactic for you.

For example: if your products / solutions are “considered purchase” (complex, longer cycle, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM.