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InterviewSolution
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What Are Consumer Motives? |
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Answer» Consumer has a motive for purchasing a particular product. Motive is a strong FEELING, urge, instinct, desire or emotion that makes the buyer to make a decision to buy. Buying motives that are defined as ‘those influences or CONSIDERATIONS which provide the impulse to buy, induce action or determine CHOICE in the purchase of goods or service. These motives are generally CONTROLLED by economic, social, psychological influences etc. Consumer has a motive for purchasing a particular product. Motive is a strong feeling, urge, instinct, desire or emotion that makes the buyer to make a decision to buy. Buying motives that are defined as ‘those influences or considerations which provide the impulse to buy, induce action or determine choice in the purchase of goods or service. These motives are generally controlled by economic, social, psychological influences etc. |
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