What Are Emotional Product Motives?

1.	What Are Emotional Product Motives?
Answer» Emotional Product Motives are those impulses which persuade the consumer on the basis of his emotion. The buyer does not TRY to reason out or LOGICALLY ANALYSE the need for purchase. He makes a BUYING to satisfy PRIDE, sense of ego, urge to initiate others, and his desire to be unique. Emotional Product Motives are those impulses which persuade the consumer on the basis of his emotion. The buyer does not try to reason out or logically analyse the need for purchase. He makes a buying to satisfy pride, sense of ego, urge to initiate others, and his desire to be unique.

Answer»

Emotional Product Motives are those impulses which persuade the consumer on the basis of his emotion. The buyer does not TRY to reason out or LOGICALLY ANALYSE the need for purchase. He makes a BUYING to satisfy PRIDE, sense of ego, urge to initiate others, and his desire to be unique.

Emotional Product Motives are those impulses which persuade the consumer on the basis of his emotion. The buyer does not try to reason out or logically analyse the need for purchase. He makes a buying to satisfy pride, sense of ego, urge to initiate others, and his desire to be unique.

Discussion

No Comment Found

Related InterviewSolutions

What Are The Tangible Benefits Of Global Brand Building?
What Are Alternative Multinational Strategies?
What Is Cross-cultural Consumer Analysis?
What Are Problems In Cross Cultural Marketing?
What Is Characteristic Features Of A Firm Going Global?
What Are Cross Cultural Marketing: Objectives And Policies?
What Are Psychographics: Values, Personality, And Lifestyles?
What Are Age, Gender, And Household Influences On Consumer Behavior?
What Are Regional, Ethnic, And Religious Influences On Consumer Behavior?
What Are The Environment Oriented Culture Values?