The services marketing mix comprises of the 7P's which are also known as extended marketing mix.

They are as follows:

• Product: In service marketing mix the product cannot be seen, felt or owned. It is intangible in nature. 
• Place: The place where the service product is going to be located DETERMINES the place in the service industry.
• Promotion: A lot of companies provide the same kind of services. Hence, promotion is necessary to survive and it helps to face tough competition. 
• Price: In the service industry, pricing is a bit difficult. You have to take care of the LABOR cost, the raw material, overhead cost and your profit while pricing your services. 
• People: STAFF of a service provider defines its service. It can make the organization or break the organization. So, organizations pay special attention to get their staff trained well.
• Process: The steps taken by the company to provide the service to the customer is known as the process. Most of the companies have a set process before the services reach the customer. 
• Physical evidence: A restaurant has decent seating arrangement and good food and another restaurant has good seating arrangement along with good lighting and some soulful MUSIC and offering good food with the staff being very prompt and friendly. Which one would you choose? That is physical evidence. 

Physical evidence also acts as a differentiator. It also helps customers to make an opinion about the services by the sight of the place. This is the last ELEMENT of the service marketing mix.

The services marketing mix comprises of the 7P's which are also known as extended marketing mix.

They are as follows:

Physical evidence also acts as a differentiator. It also helps customers to make an opinion about the services by the sight of the place. This is the last element of the service marketing mix.