The marketing tricks that a services provider needs to focus on are as follows:

• Prepare a marketing plan: Every service provider must have a proper marketing strategy. It helps you in budget allocation and in reaching out to more people at less cost.
• Capture Important Data: Prepare a mailing list and keep it updated. Sending an email is a convenient way of communicating. Information about the PURCHASE history should also be maintained. It can help you in attracting those customers who are not coming back on their own.
• Retain existing customers: Your existing customers have faith and trust in you. To gain this trust you have put in a lot of time and effort. Instead of making new customers, let your existing customers get more business for you. You can do this by having a promotional campaign by offering a complimentary service to your existing customers and their friends. 
• Communicate: MAKE use of the internet. Keep your clients informed about the upcoming offers, discounts, competition etc. 
• Social media: Social media is an effective way of promoting your services. It helps you stay connected and create BRAND awareness. Make good use of various social media platforms.
• Smart advertising: When you are advertising, focus on the services the product offers rather than the product itself.
• REWARD Regular Customers: A very simple technique is to offer a free service after the customers have BOUGHT a few services or a customer can be offered a free trial of a new service. This helps the business to grow and the customer becomes loyal.

The marketing tricks that a services provider needs to focus on are as follows: