The factors that influences consumer involvement INCLUDE personal, product and situational.

Personal Factors: Self-concept, needs, and values are the three personal factors that influence the extent of consumer involvement in a product or service.

Product Factors: The consumer involvement grows as the level of perceived risk in the purchase of a good or service increases. It is likely that consumers will feel more INVOLVED in the purchase of their house than in the purchase of tooth PASTE, it is a much RISKIER purchase.

Situational Factors: The situation in which the product is brought or used can GENERATE emotional involvement. The reason for purchase or purchase occasion affects involvement.

The factors that influences consumer involvement include personal, product and situational.

Personal Factors: Self-concept, needs, and values are the three personal factors that influence the extent of consumer involvement in a product or service.

Product Factors: The consumer involvement grows as the level of perceived risk in the purchase of a good or service increases. It is likely that consumers will feel more involved in the purchase of their house than in the purchase of tooth paste, it is a much riskier purchase.

Situational Factors: The situation in which the product is brought or used can generate emotional involvement. The reason for purchase or purchase occasion affects involvement.