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What Are The Consumer Decision Rules? |
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Answer» These are GENERALLY referred to as information processing STRATEGIES. These are procedures that help consumers to EVALUATE various options and reduce the RISK of making complex decisions by PROVIDING the guidelines. Decision rules have been broadly classified into two categories :
These are generally referred to as information processing strategies. These are procedures that help consumers to evaluate various options and reduce the risk of making complex decisions by providing the guidelines. Decision rules have been broadly classified into two categories : |
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