InterviewSolution
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What Are The Decision Process And Buying Patterns? |
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Answer» The MAJOR differences are as follows: In organizational buying lot of formalities like proposals, QUOTATIONS, procedures are to be followed unlike consumer buying. Decision process is much complex with high financial risk, TECHNICAL aspects, MULTIPLE influencing FACTORS etc. Organizational buying requires more extensive negotiation over larger time period than consumer buying. The major differences are as follows: In organizational buying lot of formalities like proposals, quotations, procedures are to be followed unlike consumer buying. Decision process is much complex with high financial risk, technical aspects, multiple influencing factors etc. Organizational buying requires more extensive negotiation over larger time period than consumer buying. |
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