What Are The Effects Of Consumer Involvement?

1.	What Are The Effects Of Consumer Involvement?
Answer» Involvement with the product makes consumers process product-related information more readily. This information is PROCESSED thoroughly, HENCE, it is RETAINED for a long time. Because of this the consumers BECOME emotionally high and tend to engage in extended problem solving and word- of-mouth communications. These result into three categories: SEARCH for information, processing information, and information transmission. Involvement with the product makes consumers process product-related information more readily. This information is processed thoroughly, hence, it is retained for a long time. Because of this the consumers become emotionally high and tend to engage in extended problem solving and word- of-mouth communications. These result into three categories: search for information, processing information, and information transmission.

Answer»

Involvement with the product makes consumers process product-related information more readily. This information is PROCESSED thoroughly, HENCE, it is RETAINED for a long time. Because of this the consumers BECOME emotionally high and tend to engage in extended problem solving and word- of-mouth communications. These result into three categories: SEARCH for information, processing information, and information transmission.

Involvement with the product makes consumers process product-related information more readily. This information is processed thoroughly, hence, it is retained for a long time. Because of this the consumers become emotionally high and tend to engage in extended problem solving and word- of-mouth communications. These result into three categories: search for information, processing information, and information transmission.

Discussion

No Comment Found

Related InterviewSolutions

What Are The Tangible Benefits Of Global Brand Building?
What Are Alternative Multinational Strategies?
What Is Cross-cultural Consumer Analysis?
What Are Problems In Cross Cultural Marketing?
What Is Characteristic Features Of A Firm Going Global?
What Are Cross Cultural Marketing: Objectives And Policies?
What Are Psychographics: Values, Personality, And Lifestyles?
What Are Age, Gender, And Household Influences On Consumer Behavior?
What Are Regional, Ethnic, And Religious Influences On Consumer Behavior?
What Are The Environment Oriented Culture Values?