1.

What Are The Levels Of Consumer Decision Making?

Answer»

The CONSUMER decision MAKING PROCESS is complex with varying degree. All purchase decisions do not require extensive effort.

On continuum of effort ranging from very high to very LOW, it can be distinguished into three SPECIFIC levels of consumer decision making:

  1. Extensive Problem Solving ( EPS )
  2. Limited Problem Solving ( LPS )
  3. Routine Problem Solving ( RPS )

 

The consumer decision making process is complex with varying degree. All purchase decisions do not require extensive effort.

On continuum of effort ranging from very high to very low, it can be distinguished into three specific levels of consumer decision making:

 



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