Some of the general merits of advertising are given below: 

• Steady demand: Advertising helps to maintain steady and regular demand for the product or service of a concern. 
• Increase in Sales: Constant advertising helps to increase the sales volume for both producers and traders. 
• Economies of production: Advertising leads to creation of more demand which in turn leads to large scale production and thereby reducing cost per unit of the. product or service. 
• Convenience: Advertising helps the consumers in making their purchases more convenient and comfortable, as their time and efforts are reduced in shopping. 
• Education of consumers: Advertising educates the consumers by giving them details about the new products that can satisfy their needs. 
• Better Standard of Living: Advertising helps people to improve their living standards by persuading them to purchase newer and better quality products. 
• Employment: Advertising creates more employment opportunities directly in the advertising industry as well as indirectly in other industries.