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What Are The Models Of Consumer Involvement?

Answer»

There are four prominent MODELS of CONSUMER behaviour based on involvement which help marketers in making STRATEGIC decision particularly in marketing communication related strategies.

The four models are as follows.

  1. Low Involvement Learning Model
  2. Learn-Feel-Do Hierarchy model
  3. Level of Message PROCESSING Model
  4. Product versus Brand Involvement Model

There are four prominent models of consumer behaviour based on involvement which help marketers in making strategic decision particularly in marketing communication related strategies.

The four models are as follows.


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