The two types of involvement are:

1. Situation
2. Enduring

Involvement has various facets of consumer behaviour such as search for information, information processing, and information transmission.

Situational Involvement

Situational involvement is temporary and refers to emotional feelings of a consumer, EXPERIENCES in a PARTICULAR situation when one thinks of a SPECIFIC product.

Enduring Involvement

Enduring involvement is persistent over time and refers to feelings experienced toward a product category across DIFFERENT SITUATIONS.

The two types of involvement are:

Involvement has various facets of consumer behaviour such as search for information, information processing, and information transmission.

Situational Involvement

Situational involvement is temporary and refers to emotional feelings of a consumer, experiences in a particular situation when one thinks of a specific product.

Enduring Involvement

Enduring involvement is persistent over time and refers to feelings experienced toward a product category across different situations.