You could let them know how similar the applications are overall so there wouldn’t be the learning curve that moving to FCPX or Avid MEDIA Composer might have. There’s the new subscription PRICING model that the Adobe Creative Cloud offers that MAKES it a bit more affordable than before. And there’s the fact that Premiere Pro CS6 is a modern 64-bit application that will be supported by Adobe moving into the future while legacy Final Cut Pro is an older 32-bit ARCHITECTURE that is basically at the end of its life as far as SUPPORT and updates go.

You could let them know how similar the applications are overall so there wouldn’t be the learning curve that moving to FCPX or Avid Media Composer might have. There’s the new subscription pricing model that the Adobe Creative Cloud offers that makes it a bit more affordable than before. And there’s the fact that Premiere Pro CS6 is a modern 64-bit application that will be supported by Adobe moving into the future while legacy Final Cut Pro is an older 32-bit architecture that is basically at the end of its life as far as support and updates go.