1.

What if CTR and how do you calculate it?

Answer»

CTR stands for Click-Through Rate. Click-Through Rate is the best and the easiest way to make a comparison of the PERFORMANCE on different AD campaigns. The formula for CTR is

CTR=TotalMeasuredClcks/TotalmeasuredAdimpressions X 100
  • Total MEASURED Clicks:- Total clicks on an ad
  • Total Measured Ad impressions:- Total number of times when an ad was loaded on a page


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