1.

What Is A Brand? Explain Importance Of Brand Management?

Answer»

A brand is the set of PRODUCT or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, DESIGN and trademark. The importance of brand management is:

  • Product differentiation from competitors
  • Building corporate image
  • Creating BUNDLE of benefits for DIFFERENT product categories
  • Attract and retain the most loyal CUSTOMERS .

A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:


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