Explore topic-wise InterviewSolutions in .

When TWO brands come together to create greater VALUE to the customer then it is CALLED Co-branding. Coke and McDonald’s have done that globally, while DETTOL and ICICI Prudential are doing in India.

When two brands come together to create greater value to the customer then it is called Co-branding. Coke and McDonald’s have done that globally, while Dettol and ICICI Prudential are doing in India.

1. Coca Cola, 2. Microsoft. 3. IBM. 4. GE. 5. Intel. 6. NOKIA. 7. Disney, 8. McDonalds. 9. Marlboro, 10. MERCEDES.

1. Coca Cola, 2. Microsoft. 3. IBM. 4. GE. 5. Intel. 6. NOKIA. 7. Disney, 8. McDonalds. 9. Marlboro, 10. Mercedes.

The following are the steps taken to participate in an event like exhibition or trade show:

• Identifying the participation of target audience and know-how of the events
• Negotiate stall rates with the organizing partner and finalize
• Evaluate the feasibility of INTERNAL events budget to justify the participation
• Prepare a blue print highlighting the outcomes and measurable objectives out of participating in this event
• Getting a formal approval from the authorities to sign off
• Prepare the marketing collaterals and negotiating the contract with vendors sourcing it
• Creating checklists of all the items to be sent to the organizing event spot/place/location
• Allocate required manpower to support the company’s stall
• Working out the logistics PLAN on a WHOLE
• Train the employees in customer SERVICE skills to enhance the maximum footfalls in the stall
• Collect the customer’s information like name, address, phone number, email id etc. for CRM
• Measure and monitor the effectiveness of the event using simple feedback surveys
• Document the happenings during the event partipation to overcome the gaps for future events in order to get the maximum out of it.
• Last but least, showcase the events participation with help of media planning for wider REACH by means of product review, press release both online and offline etc.

The following are the steps taken to participate in an event like exhibition or trade show:

The various responsibilities of a PERSON working in Marcom are as FOLLOWS:

• Crafting an effective communication messages to the target AUDIENCE and implementing the same using different media STARTING from Internet to newsletter.
• Media management and measurement
• Liaison with creative agency
• Designing marketing collaterals
• Sourcing vendors and vendor management
• Managing market research assignments
• Web content and corporate website management
• Training & Development
• Organizing conferences and other product launch events
• Active participation in exhibitions/tradeshows and
• Meeting PUBLIC relations requirements.

The various responsibilities of a person working in Marcom are as follows:

Marcom is an acronym for “Marketing COMMUNICATION”. It is a KIND of promotional tool using different MEDIA like print, radio, television, direct MAIL, internet to reach target audience for creating awareness about any product/service in the market place.

Marcom is an acronym for “Marketing Communication”. It is a kind of promotional tool using different media like print, radio, television, direct mail, internet to reach target audience for creating awareness about any product/service in the market place.

A brand is the set of PRODUCT or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, DESIGN and trademark. The importance of brand management is:

• Product differentiation from competitors
• Building corporate image
• Creating BUNDLE of benefits for DIFFERENT product categories
• Attract and retain the most loyal CUSTOMERS .

A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is: