Define the RECRUITING strategy early in the project, not just in time. Depending on your research methods, you can USE a combination of private lists, panels, and intercepts. The key is to predict when you will need PARTICIPANTS, how many, and of what type. Allow at least a week for panel & private LIST participants to respond to remote study requests. Also keep in mind that with iterative testing, comes the need for participants on an ongoing basis. Often more participants are NEEDED as well. Waterfall recruiting strategies won’t work, you’ll get bottlenecked.

Define the recruiting strategy early in the project, not just in time. Depending on your research methods, you can use a combination of private lists, panels, and intercepts. The key is to predict when you will need participants, how many, and of what type. Allow at least a week for panel & private list participants to respond to remote study requests. Also keep in mind that with iterative testing, comes the need for participants on an ongoing basis. Often more participants are needed as well. Waterfall recruiting strategies won’t work, you’ll get bottlenecked.