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Working In 4 Weeks Sprints How Do You Integrate Ux Testing When Users Are Spread All Over The World? |
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Answer» This is where remote testing really helps. Run studies based on the prioritized market segments. Keep in mind that many usability problems are not location specific, but just as likely to impact any user. If faced with limited resources, PRIORITIZE the testing by market segment, focusing on high RISK personas and stories. One technique you can use to prioritize is what I call the UXI matrix, you can find a description of it in the BLOG post INTEGRATING UX into the Product Backlog. This is where remote testing really helps. Run studies based on the prioritized market segments. Keep in mind that many usability problems are not location specific, but just as likely to impact any user. If faced with limited resources, prioritize the testing by market segment, focusing on high risk personas and stories. One technique you can use to prioritize is what I call the UXI matrix, you can find a description of it in the blog post Integrating UX into the Product Backlog. |
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