What is behavioural segmentation in consumer behavior?

1.	What is behavioural segmentation in consumer behavior?
Answer» Answer: Explanation: Behavioural Segmentation in consumer behavior is a marketing strategy based on actual consumer BUYING behaviour. It divides the MARKET into GROUPS of CUSTOMERS according to their knowledge of attitude towards USE of or response to a product. Behavioural Segmentation divides and targets customers according to their behaviour. It has four characteristics as follows (also shown in Picture) (1) Usage, (2) Loyalty, (3) Occasion, (4) Benefits. . vote as 5 star and mark Brainliest to this answer.

Answer»

Answer:

Explanation:

Behavioural Segmentation in consumer behavior is a marketing strategy based on actual consumer BUYING behaviour.

It divides the MARKET into GROUPS of CUSTOMERS according to their knowledge of attitude towards USE of or response to a product.

Behavioural Segmentation divides and targets customers according to their behaviour.

It has four characteristics as follows (also shown in Picture)

(1) Usage,

(2) Loyalty,

(3) Occasion,

(4) Benefits.

vote as 5 star and mark Brainliest to this answer.

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