InterviewSolution
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InterviewSolution
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What Is Brand Switching? |
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Answer» Consumers in this category have no emotional ATTACHMENT either with product category or any brand with in it. They typically respond to price. For EXAMPLE STATIONERY items, fashion products COME under this category. Consumers in this category have no emotional attachment either with product category or any brand with in it. They typically respond to price. For example stationery items, fashion products come under this category. |
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