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InterviewSolution
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What Is Consumer Behaviour? |
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Answer» It is broadly the STUDY of individuals, or organisations and the processes consumers use to SEARCH, select, use and dispose of products, services, EXPERIENCE, or ideas to satisfy needs and its IMPACT on the consumer and society. It is broadly the study of individuals, or organisations and the processes consumers use to search, select, use and dispose of products, services, experience, or ideas to satisfy needs and its impact on the consumer and society. |
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