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What Is Consumer Decision Making Process? |
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Answer» The consumer decision making process involves series of related and SEQUENTIAL stages of activities. The process begins with the discovery and RECOGNITION of an unsatisfied need or want. It becomes a drive. Consumer begins SEARCH for INFORMATION. This search gives rise to various alternatives and finally the purchase decision is made. Then buyer evaluates the post purchase BEHAVIOUR to know the level of satisfaction. The consumer decision making process involves series of related and sequential stages of activities. The process begins with the discovery and recognition of an unsatisfied need or want. It becomes a drive. Consumer begins search for information. This search gives rise to various alternatives and finally the purchase decision is made. Then buyer evaluates the post purchase behaviour to know the level of satisfaction. |
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