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What Is Extensive Problem Solving ( Eps )? |
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Answer» When consumers buy a new or UNFAMILIAR product it usually involves the need to obtain substantial information and a LONG time to choose. They must FORM the concept of a new product category and determine the CRITERIA to be used in CHOOSING the product or brand. When consumers buy a new or unfamiliar product it usually involves the need to obtain substantial information and a long time to choose. They must form the concept of a new product category and determine the criteria to be used in choosing the product or brand. |
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