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What Is Extent Of Cognitive Elaboration? |
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Answer» Highly involved customers think more about product choices than consumers with low involvement. Their deep understanding involves support arguments and / or counter arguments. That is, highly involved consumers tend to GENERATE cognitive RESPONSES EITHER in support of the product INFORMATION or against the information provided by the marketers. Highly involved customers think more about product choices than consumers with low involvement. Their deep understanding involves support arguments and / or counter arguments. That is, highly involved consumers tend to generate cognitive responses either in support of the product information or against the information provided by the marketers. |
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