InterviewSolution
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InterviewSolution
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What Is High Involvement / High Thinking? |
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Answer» Purchases in first quadrant require more information, both because of the importance of the product to the CONSUMER and thinking issues RELATED to the purchases. Major purchases such as CARS, houses and other EXPENSIVE and infrequently buying items come under this category. The strategy model is learn-feel-do. MARKETERS have to furnish full information to get consumer acceptance of the product. Purchases in first quadrant require more information, both because of the importance of the product to the consumer and thinking issues related to the purchases. Major purchases such as cars, houses and other expensive and infrequently buying items come under this category. The strategy model is learn-feel-do. Marketers have to furnish full information to get consumer acceptance of the product. |
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