InterviewSolution
Saved Bookmarks
InterviewSolution
| 1. |
What Is Level Of Emotional Arousal? |
|
Answer» Highly involved consumers are more emotional than less involved consumers. The highly involved REACT more strongly to the product-related information which MAY act for or against marketers. This is because the negative interpretation is likely to be exaggerated more NUMBER of times causing the customers to reject the product. Highly involved consumers are more emotional than less involved consumers. The highly involved react more strongly to the product-related information which may act for or against marketers. This is because the negative interpretation is likely to be exaggerated more number of times causing the customers to reject the product. |
|