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What Is Limited Problem Solving ( Lps )? |
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Answer» Sometimes CONSUMERS are familiar with both product category and VARIOUS brands in that category, but they have not FULLY ESTABLISHED brand preferences. They search for additional information helped them to discriminate among various brands. Sometimes consumers are familiar with both product category and various brands in that category, but they have not fully established brand preferences. They search for additional information helped them to discriminate among various brands. |
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