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What Is Low Involvement Learning Model? |
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Answer» Low Involvement products are those which are at low risk, PERHAPS by virtue of being inexpensive, and repeatedly used by CONSUMERS. Marketers try to sell the products without changing the attitudes of consumers. NEW product beliefs replace old brand perceptions. Marketers achieve low–involvement learning through proper POSITIONING. For example, writing pen with the ‘UNINTERRUPTED flow’, and tooth paste with ‘mouth wash’ positioning attracts new consumers. Low Involvement products are those which are at low risk, perhaps by virtue of being inexpensive, and repeatedly used by consumers. Marketers try to sell the products without changing the attitudes of consumers. New product beliefs replace old brand perceptions. Marketers achieve low–involvement learning through proper positioning. For example, writing pen with the ‘uninterrupted flow’, and tooth paste with ‘mouth wash’ positioning attracts new consumers. |
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