InterviewSolution
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InterviewSolution
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What Is Low Involvement / Low Feeling? |
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Answer» The PURCHASES in this quadrant are motivated primarily by the NEED to satisfy personal tastes, many of which are influenced by self-image. Products like news paper, soft drinks, Liquor ETC., fall under this category. Group influences OFTEN lead to the purchase of these items. The strategy model is do-feel-learn. It helps marketers to promote products through reference groups and other social factors. The purchases in this quadrant are motivated primarily by the need to satisfy personal tastes, many of which are influenced by self-image. Products like news paper, soft drinks, Liquor etc., fall under this category. Group influences often lead to the purchase of these items. The strategy model is do-feel-learn. It helps marketers to promote products through reference groups and other social factors. |
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