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InterviewSolution
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What Is Low Involvement / Low Thinking? |
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Answer» It involves less in thinking and more of habitual buying. Products like STATIONERY, GROCERIES, food etc., fall under this category. Over a period of time any product can fall in this segment. The role of information is to differentiate any ‘point of difference’ from competitors. Brand loyalty may result simply from the habit. The strategy model is do-learn-feel. It suggests that marketers INDUCE trial through various sales PROMOTION TECHNIQUES. It involves less in thinking and more of habitual buying. Products like stationery, groceries, food etc., fall under this category. Over a period of time any product can fall in this segment. The role of information is to differentiate any ‘point of difference’ from competitors. Brand loyalty may result simply from the habit. The strategy model is do-learn-feel. It suggests that marketers induce trial through various sales promotion techniques. |
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